Contact Me

Mobile Leb: 00961 3 606568 
Mobile KSA: 00966 56 7220298

Popular posts from this blog

10 Ways to Fight the Decline in Organic Reach on Social Media

Image
As time goes on, it feels like organic reach on social platforms continues to decline further and further, even when it already seems like you're only getting to a tiny fraction of your audience with each of your posts.  In this post, I’ve compiled 10 solid principles that will help you fight the decline of organic reach on social media, and maintain your referral traffic numbers. Hopefully these notes will help you negotiate the ongoing reductions, and improve your performance. 1. Know the algorithms The first part to getting over a decline in organic reach on social media is to learn about the algorithms of each social media networks that you’re currently using. In a generalized nutshell, social platform algorithms are based on three basic principles: Recency - How long ago you published a post Relevancy - How relevant your posts are to your audience Engagement - How your audience reacts to posts you’ve published (likes comments and shares) ...
Read more

After Death Online Communications

Image
By 2100 there could be 4.9bn dead users on Facebook. So who controls our digital legacy after we have gone? Esther Earl never meant to tweet after she died. On 25 August 2010, the 16-year-old internet vlogger died after a four-year battle with thyroid cancer. In her early teens, Esther had gained a loyal following online, where she posted about her love of Harry Potter, and her illness. Then, on 18 February 2011 – six months after her death – Esther posted a message on her Twitter account, @crazycrayon. “It’s currently Friday, January 14 of the year 2010. just wanted to say: I seriously hope that I’m alive when this posts,”  she wrote , adding an emoji of a smiling face in sunglasses. Her mother, Lori Earl from Massachusetts, tells me Esther’s online friends were “freaked out” by the tweet. “I’d say they found her tweet jarring because it was unexpected,” she says. Earl doesn’t know which service her daughter used to schedule the tweet a year in advance, but believes it...
Read more

Twitter Rolls Out New Button to Easily Switch Between Chronological and Algorithmic Timeline

Image
After announcing it back in September, and rolling out an initial test with selected users last month, Twitter is now bringing it's new 'Sparkle' button to all users, which will enable everyone to easily opt out of the algorithm-defined feed and see the most recent tweets from those they follow first. As demonstrated here, the new button will be present in the top right of the app, where the tweet compose button used to be. When you tap on it, your timeline will switch to show the latest tweets, as opposed to those the algorithm defines as the most likely to be of interest. Tap it again, and you'll go back to "Top tweets" - the algorithm-determined feed. The option will begin rolling out to iOS users from today, with Android and web to follow soon. Twitter's algorithm has long been a cause of frustration for users, with some arguing from its initial implementation back in 2016 that an algorithm ranking of tweets runs totally in counter to wh...
Read more