Monah Mahmoud

By 2100 there could be 4.9bn dead users on Facebook. So who controls our digital legacy after we have gone? Esther Earl never meant to tweet after she died. On 25 August 2010, the 16-year-old internet vlogger died after a four-year battle with thyroid cancer. In her early teens, Esther had gained a loyal following online, where she posted about her love of Harry Potter, and her illness. Then, on 18 February 2011 – six months after her death – Esther posted a message on her Twitter account, @crazycrayon. “It’s currently Friday, January 14 of the year 2010. just wanted to say: I seriously hope that I’m alive when this posts,”  she wrote , adding an emoji of a smiling face in sunglasses. Her mother, Lori Earl from Massachusetts, tells me Esther’s online friends were “freaked out” by the tweet. “I’d say they found her tweet jarring because it was unexpected,” she says. Earl doesn’t know which service her daughter used to schedule the tweet a year in advance, but believes it...

2018 has flown by, and we're now fast approaching the new year. In this post, I wanted to give you all a simple breakdown on how you can get ready for 2019 with six steps that you can take to strengthen your social media strategy.  It's important to update and upgrade your strategy in alignment with the latest trends and shifts. Hopefully these notes will help you stay on track, and in line with the evolving digital landscape. 1. Review How You Current Use Social Media The first step in strengthening your social media strategy, at any point, is to review how you’re currently using social media. Really take a step back here - remove yourself and get an outsiders perspective. You can ask yourself the following questions: Which social media networks are you currently on? Are they still relevant to your brand goals? Which social media networks are driving the most relevant traffic or conversions for you? Which social media networks are a time suck? As hard as ...