Monah Mahmoud

By 2100 there could be 4.9bn dead users on Facebook. So who controls our digital legacy after we have gone? Esther Earl never meant to tweet after she died. On 25 August 2010, the 16-year-old internet vlogger died after a four-year battle with thyroid cancer. In her early teens, Esther had gained a loyal following online, where she posted about her love of Harry Potter, and her illness. Then, on 18 February 2011 – six months after her death – Esther posted a message on her Twitter account, @crazycrayon. “It’s currently Friday, January 14 of the year 2010. just wanted to say: I seriously hope that I’m alive when this posts,”  she wrote , adding an emoji of a smiling face in sunglasses. Her mother, Lori Earl from Massachusetts, tells me Esther’s online friends were “freaked out” by the tweet. “I’d say they found her tweet jarring because it was unexpected,” she says. Earl doesn’t know which service her daughter used to schedule the tweet a year in advance, but believes it was

Hashtags are possibly the most misunderstood tool on the social web. Some people confuse social mentions with hashtags; others use completely obscure hashtags because they see their friends using the pound sign and don't even know why; and worst of all, some use hashtags to spam their followers and friends. When private users make those mistakes, it is annoying, but when a business does it, it can be very damaging. It is time to make some sense of all the hashtag noise. What are hashtags and when should you use them to increase your business's social media footprint? Sometimes, it's just funny. Let's just get this type of hashtag out of the way. If you are eating a delicious slice of pizza, and you add the hashtag #Yum at the end of your tweet or Instagram photo, that has one goal and one goal only: to add a little humor to your content. The best business social media accounts are the ones that add some personality to their posts. You will notice peo