Monah Mahmoud

As time goes on, it feels like organic reach on social platforms continues to decline further and further, even when it already seems like you're only getting to a tiny fraction of your audience with each of your posts.  In this post, I’ve compiled 10 solid principles that will help you fight the decline of organic reach on social media, and maintain your referral traffic numbers. Hopefully these notes will help you negotiate the ongoing reductions, and improve your performance. 1. Know the algorithms The first part to getting over a decline in organic reach on social media is to learn about the algorithms of each social media networks that you’re currently using. In a generalized nutshell, social platform algorithms are based on three basic principles: Recency - How long ago you published a post Relevancy - How relevant your posts are to your audience Engagement - How your audience reacts to posts you’ve published (likes comments and shares) Each social me

As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture consumers’ attention and dollars need to keep in touch with how their audiences utilize these platforms. The bottom line is that, as trends evolve on social media, so must the corresponding marketing. With the start of a new year, it’s time to look into the crystal ball of emerging trends on social media. What is going to influence social media users? What does this mean for brand marketing? And what do we need to be aware of to stay current and relevant in 2019? Here are the top 10 social media trends to keep an eye on in the new year. 1. Rebuilding trust in social media platforms. Social media platforms continue to grow annually -- in fact, Facebook has more than 2 billio